Brand Philosophy

The genuine joy of life is hidden in every 
moment of our existence in this world.

One can easily live a joyful and happy life, 
especially when having a summer holiday by the seaside. 


There are times when the smog of a winter metropolis, 
multiplied by own thoughts and problems, 
overwhelms, and one forgets how to live a joyful, 
happy, juicy life full of drive. 
Luckily enough,  there is always that great someone or something, 
that supports us in such moments, 
reminding us that we have the sea and the summer in our life 
– even if only in one’s thoughts and imagination for the moment.

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